It's In Your Jeans is an independent luxury fashion boutique with an extremely knowledgeable team, an innovative identity and exceptional level of customer service across all ranges of mens and womenswear. Highly regarded in the fashion industry we currently have a webstore and two retail stores, a mens and ladies, both based on thesunny coast of Scarborough in North Yorkshire.

It's In Your Jeans is a movement away from the mainstream. Season on season we carefully hand pick our garments raging from beautifully crafted heritage pieces to cutting edge and contemporary bringing you the very best brands and clothing in fashion.

With a unique and dedicated team of staff It's In Your Jeans has developed and established an unrivalled reputation over the years for outstanding customer service and aftercare. Regarded as one of the leading boutiques and suppliers of denim on the market; It's In Your Jeans newly developed webstore aims to provide our customers an easy and enjoyable, safe and secure online shopping experience in the comfort of your own home or office.

Stocking all ranges of mens and womens clothing from jeans, jackets to knitwear, footwear, accessories and much much more our knowledge and true passion for the finest garments available in fashion are brought directly to you with love and care.

We truly hope you enjoy youronline experience and welcome any feedback you may be able to provide us to make our website even better for you.

With Love from all the team at

It's In Your Jeans.

Mens and Womens designer jeans from its in your jeans

It's In Your Jeans is an independent luxury fashion boutique with an extremely knowledgeable team, an innovative identity and exceptional level of customer service across all ranges of men’s and womenswear. Highly regarded in the fashion industry we currently have a web store and two retail stores, men’s and ladies, both based on the sunny coast of Scarborough in North Yorkshire.

It's In Your Jeans is a movement away from the mainstream. Season on season we carefully hand pick our garments