The Slimming World story

Slimming World was founded in Alfreton, Derbyshire in 1969 by Margaret Miles-Bramwell, who remains the driving force behind the company today.

Margaret had struggled with her own weight since childhood and she understood that people who are overweight carry a double burden - the physical burden of excess weight and the sometimes far heavier burden of shame and self-criticism.

"Over the years, so much has changed – and so much has stayed the same. Our founding principles haven't changed. There's Food Optimising – our uniquely satisfying way of eating, based on the liberating concept of Free Food. And more importantly, there's our passion for treating every member with genuine care, empathy and respect – putting them and their success at the heart of everything we do." -Margaret Miles-Bramwell OBE

Helping slimmers achieve their dreams

Slimming World's Food Optimising plan is a healthy, flexible approach, based on everyday foods, to help people lose weight without ever going hungry. It's a practical, family-friendly plan that fits easily into everyday life and doesn't require complex weighing and measuring or obsessive calorie counting.

At the heart of Slimming World are our warm, friendly and motivating weekly groups, designed to empower slimmers to make changes for life. Our groups are where the magic happens - a place to share ideas, inspire and be inspired, make friends, and discover new, healthy lifestyle grooves.

The Consultants who run our groups have all been successful members themselves, and they are trained in nutrition and behaviour-change techniques at the Slimming World Academy.

Millions of people in the UK and Ireland have attended Slimming World's community-based groups, and increasing numbers of people are logging on to Slimming World's digital weight loss programme, Slimming World Online.