The White Company

Luxury retailer of bed linen, towels, home accessories, fragrance, clothing and baby and childrenswear.

Our lifestyle store in Norwich brings all our product ranges together in a total lifestyle concept to offer you a truly inspirational shopping experience. Take the opportunity to see, feel and smell some of our products before treating yourself, your home or a loved one to something special.

As well as bedroom and bathroom example setups, we also have luxurious fitting rooms which will provide ample room to try on clothing in comfort. Embrace and experience our stunning scents and fragrances as you walk through the store. Bespoke furniture is available to order, while children can dream and play in their own Little White Company world.

We know you're short of time and, sometimes, you just can't beat an edited choice, which is why we're delighted to offer an in-store styling service with our expert stylists.

Whether you want to update your weekend wardrobe, refresh your everyday look or find the perfect outfit for a special occasion, our clothing stylists will help you with all your styling needs.