• Weight Loss, Dietary, energy & Protein Supplements
• Martial Arts Supplies
• Sports Injury Supports
• Boxing Equipment
• Calorie Free, Fat Free & Gluten Free Products
• Fitness and Weight Training Accessories
• Free and Expert Advice on Fitness & Supplements
• Retail Shops in Colchester, Norwich and Ipswich

Heroes Health, Fitness, Boxing, Martial Arts, Rehabilitation and Sport Supplement Store

At Heroes Fitness Stores we have 3 retail outlets which have been in operation for over 20 years now. Each store has qualified and helpful staff, who are always here to help you with all your fitness needs and requirements. They are located in Colchester, Ipswich and Norwich.

If you want help with choosing your fitness products or what sports nutritional supplements you need please don't hesitate to call Spencer on 01603 763870.

Heroes has 6 main selling areas:
Boxing Shop, which has, Adidas boots, boxing gloves, focus pads, gum shields, punch bags and fitness gear.
Fitness Equipment Stores, which has exercise weights, gym mats, strength equipment, weight lifting accessories, pilates and yoga products, so you can workout from home.
Martial Arts Shop, which has martial arts uniforms, karate and judo belts, fightgear, MMA protective wear equipment, kick and punchbags.
Sports Rehab Shop, which has sports injury supports for ankle sprain, back pain problems, knee rehab, thigh injury, torn elbow tendon, pulled shoulder, swiss exercise balls, balance wobble boards, best resistance bands, ice or heat for injury packs for rehab after surgery, excellent injury room products for all sports and recreational injuries.
Sports Nutrition Shop, which has drug screened affordable supplements that meet the ISO17025, ISO9001 and ISO9002 Food Standards. This ensures peace of mind for professional and amateur athletes alike. Heroes stock only the highest quality sport supplements including amino acids, high creatine, energy and power drinks, fat loss supplements, protein powder UK, good whey protein, weight gain powder, stack supplements and vitamin supplements.
Monthly Sports Nutrition Special Offers, which has the Managers Special Offers of the month and Buy One Get One Free (BOGOF) on Protein, Lean Muscle, Weight Management, Energy, Amino Acid, Preworkout and Creatine Supplements.
Military personnel & other service or drug tested professions should take care to use only properly tested and controlled process supplements.



Informed Sport

Informed Sport is a quality assurance programme for sports nutrition products, suppliers to the sports nutrition industry, and supplement manufacturing facilities. The programme certifies that all nutritional supplements and/or ingredients that bear the Informed-Sport logo have been tested for banned substances by the world class sports anti-doping lab, HFL Sport Science. Athletes choosing to use supplements can use the search function above to find products that have been through this rigorous certification process.

Sci-Mx Nutrition

Sci-Mx carries out random batch testing on selected individual products throughout the year as standard procedure. The nature of such random testing substantially minimises the risk of any type of cross contamination during the manufacturing process. around 10 million servings of Sci-Mx products are safely consumed every year and throughout 11 years of such testing we have never had a product test positive for any substance on the WADA (world anti doping agency) prohibited list. Furthermore, in terms of risk minimisation, we use only highly reputable EU suppliers who are subject to regular audits by the relevent authorities, and are certified with one or more of the following industry recognised accreditations:

informed sport
Belgian dept of food and supplement safety standards(FAVV)
ISO 9001 (BS EN ISO 9001 : 2000) and ISO 17025
british retail consortium (BRC) global standards for food safety
GMP (good manufacturing practice)
international food standards (IFS)
Sci-Mx products do not contain substances that are known to cause a positive drug test in accordance with current WADA specifications, or appear on the WADA prohibited substance list. Whilst all reasonable precautions are taken during production and handling of products to mitigate the (unlikely) risk of contamination that could result in a positive drug test, several variables exist outside of production that we have no control of, including but not limited, to the following:
Medications an athlete may be taking while using our products and how such medications may affect a drug test.
Each athletes' individual, biological constitution is unique and how it may react to extreme training conditions in conjunction with using supplements is an unknown factor and beyond our control.
Certain foods endogenously contain substances that are, or are similar to, banned substances, and although we are not aware of any positive drug test being attributed to such foods, we have no control over how such foods may interact with the use of sports supplements.
How are products are handled, and what measures are taken to prevent deliberate or accidental contamination, once the product is in the hands of an athlete.
The above is a statement supplied to us By Sci-Mx nutrition this can be seen in any Heroes Store, where advice and properly tested and certified sports nutrition is readily available. You do not need to take unnecessary risks, with your health and career to get high quality, properly certified and effective sports supplements.
At Heroes we stock many of the Informed Sport registered Products, please contact Spencer Jackson on 01603 763870 for details on theses products or CLICK HERE to go directly to all of our Informed Sport Registered Products.

Forces Discount

Trading Since

1995

Find Us

4 Bridewell Alley, Norwicn, NR2 1AQ