Choose Wisely, the straightforward price comparison website

choose-wisely.co.uk is a simple, easy-to-use price comparison website that offers consumers clear, fair and transparent comparison of a range of financial products including bank accounts, credit cards, personal loans and prepaid cards. The software behind the site is also available to 3rd parties who can use Choose Wisely's price comparison technology to power their sites.

Choose Wisely has several unique features including Sophos Score, a unique trust rating system that measures how trustworthy consumers are that apply to them from choose-wisely.co.uk. The site also offers consumers access to Optio Score, a unique customer-friendliness rating system that represents a qualitative assessment of each product featured on the site. Optio Scores are compiled from ratings of simplicity & ease-of-use, features & benefits, fees & charges and opinion & sentiment drawn from a variety of review sites, social media outlets, and online forum discussions.