• city bikes
• adventure bikes
• road bikes
• titanium bikes
• titanium frameset
• carbon bike
• carbon frameset
• stainless steel bike

Velorution is the UK's premier Urban Cycling store,centred in the heart of London near Oxford Circus, we specialise in fine lifestyle and Electric bikes and accessories.

Velorution is the premium urban lifestyle cycling store.

Velorution is a hub for forward-thinking brands. Our stores have developed a reputation as the preferred destination of the urban cyclist. The business has the largest selection of folding bikes, classic British-made cycles, design-led European urban bikes, and premium scooters in the UK.

Velorution is about premium quality product at affordable prices.

Velorution apparel and accessories are in keeping with this ethos, as we seek to stock the highest-quality and most innovative products to complement our cycle selection. Our team searches the globe to find the best cycling and lifestyle products to introduce to the UK market, through this process we have secured some of the most prestigious bicycle and accessory brands in the world. Most or if not all the brands we carry also carry a rich history in winning many designs and innovation awards from the industry. At Velorution we have curated these brands into a unique collection not found anywhere else in the world and displayed in our own style.

Magazine
The Velorution magazine is an in-house publication. Providing rich and exciting content about the latest innovation from around the globe. The Magazine is available as a physical product or online globally via Apple News stand and Amazon Kindle store.

Meet the Team
Velorution is led by Jonathan Cole, a serial retail entrepreneur, who has scaled premium consumer propositions in the past. In 2012, Jonathan Cole saw both the potential in urban cycling and in the Velorution brand to lead that market. Through his passion for retail and cycling, he has led Velorution to become an internationally recognised premium urban cycling brand, tripling the size of the business and building a world-class team.