Specialist baby modeling and talent agency for 0 to 5 years old

How does the agency work?
We receive many requests on a daily basis from production companies, photographers, casting directors, event organisers, business owners to supply babies, toddlers and pregnant mums for TV, magazine and business assignments. Our easy to use, innovative, cutting edge website is easily found in all the top search engines which is one reason we get so many enquiries.
Another contributing factor to our incredible success in finding work for babies is the quality of our model profiles on this website. Our aim is to make it as easy as possible for a potential hirer to find the perfect baby for their project. This is done by ensuring the portfolio pictures are of a high standard, that each child has a downloadable 'Z' or comp card, and whenever possible, the model profile includes a 30 second video showing the child in action. This approach has more than doubled our enquiry rate. Doesn't your baby deserve the best?

What is the application process?
Parents are asked to fill in a simple email form and attach a couple of pictures of baby. That's all we need! We will reply to your email within 24 hours. If you application is successful, you will receive a request to formally register with the agency and a portfolio page will be set up for baby. The portfolio pages can contain 10-15 photos, a comp card and even video clips.

Get registered for just £55!
If we like what we see in the application, you will be invited to register with the agency and have a test shoot done. The cost of registration is £155. However, we only ask that you pay a £55 registration fee up front. We take the remainder from the fees earned out of the assignments you get booked for.

What is the registration fee for?
In line with current legislation, we do not charge representation fees or any up front fees to find work. The fees charged are for the design, upload and maintenance of you child's portfolio on our website for one year.

Should I password protect the portfolio?
It's entirely your choice. Our advice is NOT to password protect your baby's profile. If the portfolio is not password protected it will get a lot more industry viewings and consequently a lot more requests for auctions and bookings.
However, we entirely understand that this may be an issue for you. If this is the case, we will will password protect the portfolio so that only vetted individuals who have been given a username and password can see the protected content. We will also issue you with your own username and password so that you can view your baby's portfolio.

Can I upload my own pictures?
All pictures that go on the portfolios must be up to date and professional in quality. If you already have up to date professional pictures of your child you are welcome to send them to us and we will upload these pictures into your portfolio for you.

What is the hiring process?
Any business or production applying to hire baby models must go through a strict vetting process to establish their credentials and legitimacy. They are then given a username and password to access the model portfolio pages. The portfolio pages include a powerful search and filtration tool to enable business clients to search by eye colour, hair colour, ethnic background etc.
Our clients absolutely love this search tool as it cuts down on hours and hours of work. It enables these businesses to quickly find the perfect baby for their needs. Dates and model availability is checked with parents, fees are ingoted with the client and baby will then receive a confirmed booking for an audition or quite possibly, a paid assignment. Check out the search and filtration facility for yourself on our example portfolio pages.

What is a Comp or Z Card?
Comp cards are also known as 'Z' or 'Zed' cards. An free online downloadable comp card is included on your portfolio pages. They are usually around A5 in size and show several pictures of the model. They also contain the contact details of the agency who represents the model. You will find that printed comp cards are very useful when you attend auditions and bookings where they can be handed out to industry professionals that may be interested in hiring baby for future assignments. Top tip - You should always have some available to hand out.

What happens at an audition/booking?
It is very common for a number of babies or toddlers to be booked for a project in case things go wrong. Your baby may be a complete star, but if he/she is not in the mood that day, no amount of coaxing or bribery will help.

Who does the Agency accept?
We receive an average of 200 baby model applications a week depending on the time of year, from a catchment area which includes the south east and goes up as far a Birmingham. Applications from all ethnic backgrounds are welcome. All our applicants are carefully assessed on suitability, temperament and extrovertness in a studio environment. We accept approximately 10% of applications onto our books. The 10 or so models that make it onto our books each week have a jaw dropping website portfolio profile to maximise their chances of being booked.

Do I have to live London?
No. Most our our bookings are within the M25. If you do not live in London, you must be prepared to travel, sometimes at short notice. On confirmed booking, travel expenses are sometimes reimbursed, but not always. On more high profile jobs (TV and video work) parents and babies frequently get picked up by chauffeur driven luxury cars.

Do we need professional photos?
There is a a lot of advice on the web which says 'No, professional pictures are not required. However, a quick look through many agency websites show some shockingly taken pictures of baby from which a casting director has to make a snap decision. These pictures are often out of focus, badly lit, poorly composed and are, in short, totally unsuitable for the purpose. Simply put, professional photos sell products and services. You need to give baby the best possibly chance of getting booked and a set of amateur portfolio photos is NOT the way to go.
We will organise a test shoot to assess your baby's suitability and temperament. Providing all goes well, we will provide 5 free portfolio pictures to kick start your babies portfolio and to make a comp card for use by industry professionals. There will also be an opportunity (at no obligation) to buy further pictures from the shoot for use on the portfolio pages. However, if you already have pictures taken to a professional standard, you will not need to make use of the pictures taken during the test shoot.

Do I need a printed portfolio?
A printed portfolio consists of an A4 or A3 book with plastic slip in sleeves into which baby's portfolio photos can be inserted. Tear sheets from any magazine photo shoots can also be added. It is not essential but, as with comp cards, it is an extremely quick way to show off your baby's talents to industry professionals during a booking or audition when they may be too busy to sit down at a computer and look at the online portfolio. It is definitely worth while having printed a portfolio if you can afford the extra expense.

Specialist model agency for babies and toddlers

We are one of the very few specialist baby & toddler talent and model agencies in the UK. Our baby models range from newborns up to aged 5 years.
We have made the job of choosing the right baby for a project as easy as possible by providing the right tools for the job.

Searchable Database
Professional Portfolios
Video Profiles
Digital Comp Cards
Fast Track Job Quotes

Casting agents can see at a glance which babies are the most suitable for any given assignment