ByNina

Jewellery Retail in London

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Apartment 1, 10 Baldwin Terrace
London
N1 7RU

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Opening hours

Monday to Sunday: 24 hours


Key Services

bespoke jewellery, cufflinks, earrings



About

  • Luxury, handmade, ethical, contemporary jewellery
  • Intricately hand crafted statement jewellery
  • Handmade by several groups of Indian artisans
  • Supporting local Indian artisans
  • Sustainable high quality gemstone silver jewellery
  • Handcrafted artisan made fine jewellery
  • Handmade sapphire, ruby sterling silver cufflinks
  • Gemstone sterling silver cuffs and bracelets

Luxury handmade jewellery supporting local Indian artians

ByNina makes luxury, handmade, ethical, jewellery. The jewellery is designed by Nina in collaboration with an established Indian jewellery designer and her family who have been in the gem trade for hundreds of years. Every piece is hand made, from sourcing the gems in Indian mines to artisans passionately crafting the jewellery. Our aim is to provide beautiful sustainable pieces while supporting the local Indian artisans by encouraging growth in handcrafted jewellery.

About Me

My name is Nina and I'm half Indian and half English and spent my early years growing up in India before moving to the UK. I've always been interested in fashion (especially handmade clothes and jewellery) and love travelling. I've travelled all over the world, but my second home, and the place I always go back to as much as possible, has always been India.

I'd been working in the corporate payments space for many years, but decided to take a month's break last October. I took a trip back to India and was shocked to see that the poverty seemed to have increased and the local hand crafted artisan trade especially in Jaipur – which is known as the “city of gems" – had decreased significantly. This was due to poor salaries caused by tight margins from the larger companies, unethical working conditions and increased competition from mass production. The artisans were just giving up and sending themselves and their children to beg or trying to find work elsewhere.

This was my inspiration to change!

I have always loved creating new innovative things, and wanted to use my core skills to venture out in to a new industry and start up a jewellery and clothing range, which is 100% handmade, of the best quality materials and craftsmanship, but tailored to Western tastes – so a bit of India meets the West. My aim is to make beautiful, luxurious, sustainable pieces, that will make people want to buy them, make them feel like they are wearing pieces of art, increase recognition and value in the handmade trade, and support the local Indian artisans in the process.

The jewellery ranges from fine delicate pieces showing off the purity of gems that can be found in mines across India to vibrant statement ornaments, all tailored to Western tastes, but with a bit of the Indian flair. Each piece has been lovingly hand made by several groups of artisans, and the intricacy of the details involved means it can take several weeks to complete – just like a piece of art.

The clothing range also handmade aims to show off the quality of fabric and craftsmanship that can be found in India. The materials are all made to order with vibrant colours and prints, all hand tailored to perfection.

This hasn't been an easy journey, in fact it has been harder than anything I have taken on in the past. These artisans are amazingly talented, and have been handed down the trade through their families over hundreds of years, but they are used to traditional clothing and jewellery, and getting them to adapt to Western tastes and designs, was a little tricky to say the least. However, when they finally get the designs right, and the pride and commitment they put in to doing so, gives me a sense of satisfaction and achievement far greater than anything I have felt in my entire corporate career.

I hope you like the range, and if you would like to provide feedback, or have any questions, please contact me on nina@byninadesigns.com or use the contact form.

With love

Nina x

Trading Since

01/05/2016

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Products and Services

Cufflinks

Sterling silver cufflinks

Sterling silver 22 carat white gold plated cufflinks set with the purest of sapphires, rubies, peridot or onyx sourced from mines across India and made by several groups of highly qualified artisans.

Price: £228

Sterling silver cufflinks

Necklaces

Statement necklaces

A range of statement necklaces all handcrafted with intricate details by several artisans. These necklaces are made of brass dipped in 24 carat gold and semi precious stones. The necklaces vary in price but they are all designed to make a statement

Price: £210

Statement necklaces

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