Florists are present in every high street. Catering for celebrations such as weddings, christenings and anniversarys, they bring colour, beauty and texture to such events with their knowledge of suitable blooms and their seasonal availability. Many are members of the British Florist Association, an organisation formed to represent nearly 6500 florists and encourages training and professional standards within the industry. Generally, a florist shop will contain a large array of flowers, often spilling out into the street, or will have a large plate glass window to display the flowers. To keep them fresh, the flowers will likely be kept in water, generally in plastic bulbs, sleeves, or other containers. However, the florist industry has embraced the internet with online flower delivery ordering and floral wire services becoming increasingly popular.