23rd April 2009
Online business directory, Scoot.co.uk, has turned to Twitter to spread the word about its rapidly expanding database of special offers at local businesses in the UK.
Companies who advertise on Scoot can add special offers or coupons to their listings to attract more consumers to their business. Now, Scoot has added ScootSpoffers to Twitter to enable consumers who follow it to see the latest special offers added to Scoot. ScootSpoffers is refreshed every hour so the information is always up-to-date.
Each special offer ‘tweet’ has a link back to the advertiser’s information page on Scoot where consumers can see more detail including addresses, telephone numbers, descriptions, websites, maps, directions, photos, coupons and even videos.
Scoot already has a database of more than a thousand special offers posted by local businesses – a number that is growing daily.
Sue Barnes, managing director of Scoot, commented: “In the current economic climate, everyone is looking for the best deal, and the immediacy of Twitter allows us to deliver the latest money-saving offers from Scoot directly to consumers in an easy-to-read format. At the same time, we’re offering additional value to our advertising customers who have already recognised that adding special offers to their listings on Scoot is a great way to make their business stand out.”
Followers of ScootSpoffers can view all special offers as they’re added to their Twitter account, or they can use the advanced search facility on Twitter to find offers in their chosen location.
“As well as following special offers on Twitter”, continued Barnes, “consumers can also visit scoot.co.uk to search for a type of business in a specified location, then use our filter option to view only those with special offers.”
Scoot relaunched its directory in September 2008 with a refreshed brand and a completely redeveloped website with a cleaner, more dynamic design. To make searches easier, quicker and more relevant, Scoot also invested in the latest search technology from FAST and included a greater depth of information on individual businesses.
Notes to Editors:
Scoot is one of the UK’s leading online business directories offering users a fast and easy way to find all the information they need about 2 million businesses day or night. Scoot offers so much more than just a name and address. Many of the businesses listed include lots of additional information like facilities, opening times, payment methods, maps, directions, website links, photos, coupons and even videos. For businesses seeking to maximise the potential of the Internet, Scoot offers a full range of Internet services including online advertising, website design and website hosting. Scoot is a registered trademark of Enable Media Ltd.
For further information about Scoot, please email Joanne Stokes or call +44(0) 1642 881088.