Category: Advertising Agency Services
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We offer a totally comprehensive range of services - all within R&G. We audit your organisation`s current position, its strengths, opportunities and objectives; then devise a strategy to reach those objectives by the ideal route. This may incorporate press, TV, Outdoor, direct-mail, online or other campaign options. Our experience ensures that the right mix is selected. Our negotiating power ensures that the best value is delivered. We specialise in creating and placing Accountable advertising. Accountable... because we measure every pound spent against the response and, where relevant, the profit generated. Our ability to apply this discipline to major campaigns, principally in the fiercely competitive holiday/travel sector, earned us recognition as one of the UK leaders in Direct Response advertising.
Planning when, where, and how to promote is a key area of R&G expertise. In practice, the major part of many campaign budgets tends to be devoted to media activity, so negotiating and buying are crucial. We can confirm unique long term track-record. and our consistently competitive performance today. Then there`s a bonus: unlike most agencies we work with total transparency, returning negotiated savings and deals to our clients.
Promotional opportunities and techniques online are emerging and developing even while you read this. Getting found, getting noticed, getting contacted is the name of the game - with increasingly high stakes. We stay ahead of the game (which is vital). but importantly we also have the knowledge and the understanding of how best to integrate your new-media approach with your mainstream/conventional strategy.
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